Friday 21 September 2012

College Magazine Cover Analysis



The masthead of this magazine is simple as it is called ‘college’. The suppleness of the masthead is effective because you know straight away what sort of magazine it is, and who the target audience is. The masthead is placed at the top in big, bold yellow writing so it stands out against the black background. The use of bright colours fits in with the target audience because students prefer bright colourful magazines rather than dull ones. The colours also show the seriousness of the magazine, because this magazine is in bright colours, you know it’s going to be about the ‘fun’ side of college. However, if it was in neutral colours, then you know it would be more about the intellectual side of college. The main feature of this magazine is in bigger writing than the rest so the audience know that it is the main article of the magazine. Because the main article of this magazine is about dance, the main target audience for this magazine are students that are interested in dance. This magazine has a slogan ‘Your exclusive guide to everything hip, hop and happening’. This slogan will lure the students in to reading the magazine because it is a catchy slogan, and students want to know what’s happening around their college. This college magazine has many luring sell lines. These sell lines lure the students into reading the magazine because they tell you what’s going to be in the magazine. This college magazine has many luring sell lines. These sell lines lure the students into reading the magazine because they tell you what’s going to be in the magazine.


The main theme of this college magazine is sports, so the target audience for this magazine are college students who are interested in sports. The masthead of this magazine is called college sports so it is recognisable to college students who are interested in sports. There is also a banner running across the top of the cover advertising another feature of the magazine. The colour scheme of this magazine is in bright colours such as blue, yellow and orange to catch the audiences eyes. The main image of this magazine is to the right of the cover with all the sell lines to the left of it. There is also another image on the left which suggests that there is another focal point of the magazine. There is also a lot of sell lines on the cover to lure students into reading the magazine. There is also an issue date which suggests that there is one monthly which also suggests that it is a popular magazine.


The main image of this magazine is centred at the bottom of the magazine which gives it a more formal look and focuses on the text on the cover. The layout of this magazine is set out like a student textbook. This suggests that this magazine is aimed at the intellectual side of the college and attracts a student audience who are more interested in the well being of the college like the college council. The masthead is in big bold writing so it attracts the students to it. The choice of yellow on a neutral background also makes it stands out. The masthead for this magazine is also simple but still effective and makes it recognisable straight away as a college magazine. Sell lines to introduce the audience on what the magazine has inside and lures the audience to read the magazine. The focal point of the magazine is in the centre of the cover so the target audience know what the main feature of the magazine is. The colour scheme for this magazine is neutral colours like brown and beige, and then you’ve got the bright yellow writing so it stands out catches the target audience’s eyes.


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